Have you ever wondered how much bloggers get paid for sponsored posts? In this post, I am going to take a look at the different amounts bloggers might expect to get paid for sponsored posts.
How Much Do Bloggers Get Paid For Sponsored Posts
‘How much do bloggers get paid for sponsored posts?’ is one of those ‘how long is a piece of string?’ questions.
How much a blogger charges for a sponsored post will depend on a lot of factors. It will also depend on how much the brand is willing to pay – paid blogging is a two-way street.
Bigger brands will usually pay more but a blogger may lower their rates to collaborate with a smaller brand that they really love and want to work with.
Many bloggers are happy to work with lots of different brands and take on lots of sponsored work.
Other bloggers may prefer to be a bit choosier about who they work with and that’s fine too. It’s all about what works best for you, your blog and your personal brand.
How Much Do Bloggers Charge?
Before working with a blogger, a brand may look at some of the following metrics to decide how much they are willing to pay:
- Domain Authority
- Domain Rating
- Trust Flow
- Social Following
- Engagement Stats
- Organic Traffic
- Monthly Pageviews
- Previous collaboration examples
- Click-through rates
- Size of Mailing list
Before agreeing on a price with a brand, the blogger will want to know exactly what is involved in the sponsored campaign and how much work is expected of them.
A sponsored post can include doing some or all of the following:
- Writing a sponsored blog post
- Sharing the post on social media
- Creating Images for Pinterest and/or Instagram
- Photographing Products
- Creating Video Content eg. Stories or Reels, Youtube, TikTok
- Creating a recipe
- Placing pre-written content on their blog
- SEO For the Post
- Inclusion in a gift guide
- Dedicated Email to their mailing list
Many bloggers will have packages that include some or all of the above.
TIP: It’s worth noting that some tools that brands use to estimate a blog’s traffic are wildly inaccurate. Always offer to send Google Analytics screenshots to verify your traffic as it’s the most accurate tool for measuring this. As a quick example, Ahrefs estimates one of my blog’s traffic as 1.5k page views per month on a blog that actually gets over 10k.
Those with a very high Instagram following may have an aditional charge for sharing a post on their Instagram grid – they may also offer this as a stand-alone service that doesn’t include a sponsored blog post.
Video creation and recipe creation generally command a higher price as they involve more skill and take more time to complete.
The blogger will also charge more if the brand wants to reuse or have the rights to any images or videos they have created.
There may also be occasions where a blogger is happy to create sponsored content in exchange for a product or several products if the value is high enough.
This more commonly happens with bloggers who have a smaller following, hobby bloggers and those who are just happy to produce content in exchange for a product.
More established bloggers may charge a reduced fee with the cost of the product making up the difference in their rates. Or they may stipulate a minimum product value before agreeing to work with a brand.
Again it depends on the blogger and what they are happy to accept, there is no right or wrong way to do things.
Related Posts:
How Do Travel Bloggers Make Money?
How Do Food Bloggers Make Money?
So, how much do bloggers get paid for sponsored posts?
Despite everything you’ve already read, there are still some further things both bloggers and brands may consider before agreeing to work together.
Some brands may wish to work with bloggers on an ongoing basis and in this case, a blogger may be willing to lower their rates slightly as they know they’ll be getting more work.
There are also types of sponsored posts that are considered riskier than others and for which bloggers may command a higher fee.
Some examples of this are:
- Casino and Gambling
- CDB
- Adult Content
- Loans and Finance Products
Why are these considered risky?
Well, in some cases, brands may specifically want to work with bloggers that haven’t covered these subjects.
Doing sponsored posts for a bingo site, for example, may prevent a family blogger from working with brands who want a blog that has a squeaky clean family-friendly image.
Ethically, bloggers may also choose not to work with certain companies. On my finance blog, I don’t work with loan clients.
In my experience as a blogger, for sponsored posts, I’ve seen bloggers ask for anything from £50 to £1000. It all depends on the workload and the blogger’s metrics as well as a myriad of other things.
As with anything, the higher the metrics, the more money a blogger will typically command.
The three main things brands look at (and of course this is a generalisation) are DA, Traffic and Social Following. So the higher these three metrics are, the more money a blogger can charge for a sponsored post.
However, I have seen some bloggers charge far less than I would with the same stats. Sometimes it’s about having confidence in your blog and your work.
Yet, there are times when money is short and a blogger might charge a bit less than normal because they need the extra cash.
So the amount paid to bloggers for sponsored posts can vary enormously and is affected by a huge number of factors.
However, I did want to give a rough indication of amounts bloggers might expect to be paid for sponsored work.
- DA 20-29, 20k social following £250 – £300
- DA 30-40, 30k social following £300 – £400
- DA 40+ 50k social following £500+
These are a very rough guide and don’t take into consideration many of the factors mentioned above such as video and recipe which take more time. These prices would assume a blog post and social shares but again would depend on levels of traffic and the size of the social following.
If you’re not a blogger, you may be thinking ‘wow, that’s a lot of money for one piece of work!’ but often bloggers have spent years building up their blogs, social media and reputation before deciding to work with brands.
Brands are paying for access to the blogger’s audience as well as their writing, photography and other skills.
Social Media Vs Blog
It’s also a good reminder of why it’s so important to have a blog (website) as well as your social media accounts, especially if it’s your main source of income.
With a blog, you own all of your content and as long as you pay your hosting fees, it will remain there. With social media, your content can be removed and accounts closed at a moments notice.
I hope this post answers the question ‘how much do bloggers get paid for sponsored posts’ and gives you some insight into the level of work involved in creating sponsored content and even blog content in general.
