Do bloggers need business cards? In an age where pretty much everything is digital is there any point in having business cards as a blogger? I think that there are plenty of reasons bloggers should have business cards! Let’s take a look.

Do Bloggers Need Business Cards?

As a blogger, you might have wondered whether it’s worth buying business cards. While you may not use them quite as much as traditional businesses might, there are still plenty of reasons to keep a few in your wallet or purse, especially if blogging is your main business.

1. For Networking and Blogging Events

The place I’ve used the business cards the most as a blogger is when attending blogging events.

Most big blogging events have brand sponsors, and in turn, you can meet these brands to discuss potentially working together.

Having a business card to hand over is much quicker and easier than having to write all your details down over and over again. Some brands might also be running competitions where you pop your business card in a bowl to be entered.

You’ll also meet lots of new people at these events and while it’s easy enough to tell them your blog name and niche, they might struggle to remember it, especially if it’s a long name and they’ve met a lot of people throughout the day.

Handing over a business card is a great way to ensure they remember you and your blog.

2. It Looks Professional and Legitimises Your Business

Not everyone you meet will understand exactly what blogging is or how you make money from it. Even now, five years and seven websites in, there are still people I meet that don’t think it’s a real job.

Having business cards is a great way to look professional and legitimise your business in the eyes of other people that might not know very much about the blogging world.

3. You Can Sell Your Skills

If you’re a blogger, then you probably have an amazing skill set that you don’t even think about day to day. It’s worth remembering that a lot of things bloggers do on a daily are actually entire jobs in their own right.

Writing, photography, web design, content creation, social media, SEO, keyword research, recipe creation, affiliate marketing, liaising with brands, and pin design are all skills which some bloggers choose to pursue on a freelance basis as an extra income stream.

Adding one or two of your extra skills to your business cards can be a great way to reach out to a new audience and maybe find some work from people that might not want to work with you on your blog.

One of my favourite parts of blogging is writing, so I pick up a fair bit of freelance writing as and when. This was something I decided to include when designing my new business cards which of course mention my main blog too.

4. It Can Help Your Branding

I’m going to be honest and say that when it comes to branding, it definitely isn’t my strongest suit.

However, when it comes to blogging, branding is so important. Matching your business cards to your blog in both colour and design can help reassure people they’ve landed in the right place when they look you up online.

5. Promote Your Blog Offline

Have you ever thought about promoting your blog offline? While it can be easy to focus all our efforts across social media and search traffic, there may be ways to find new readers without looking online.

Take a look at this post for more ideas: How To Promote Your Blog Offline.

What To Include On Your Business Cards

There are some things that you should definitely be including as part of your business cards. You don’t need all of these but I think they are the most important things you should at least consider including.

• Your name and email address.
• At least one of your blogs/websites.
• Your best social media platform
• Phone number.
• QR code that goes to your website.
• Brand colours.
• One to two skills your offer, for example, Blogger and Freelance Writer, Food Blogger and Photogrpaher, Blogger and Social Media Expert.
• Professional Headshot if you have one.

What NOT To Include On Your Business Cards

Here are some things you don’t really need to include on your business cards as a blogger:

• Your home address. You could include a PO box if you really wanted to but to be honest I don’t think it’s really needed for bloggers.
• All of your social media. One or two channels, ideally your best-performing ones. I don’t think there is any need to include a Pinterest account unless you are a Pinterest expert.
• Too much information overall. Keep things simple and easy to read.
• Logo. I’m always changing my logo and I once made the mistake of ordering business cards and then switching up my logo a couple of months later. For this reason, I chose not to include my logo on my business cards but I did use my main blog name as I have it trademarked so it’s very unlikely I’ll be changing it any time soon. I also used the brand colours for that blog as I won’t be changing them either – I have 700+ posts and don’t fancy redoing that many Pins!

Designing Your Blogger Business Cards

Designing business cards can be a little bit overwhelming if it’s not something you’ve done before. I designed mine using Canva and then sent them off to be printed.

Canva has lots of great templates that can easily be switched to your brand colours and your blog information.

Here are a few more tips for designing your blogger business cards: 

Check Your Fonts – While script fonts can look amazing, they can also be tricky to ready. Try showing your design to a few people to make sure they can read it before finalizing your design ideas.

Avoid White On Black – White on black, while looking sleek can be really difficult to read for some people so it’s something I would avoid using.

Consider Your Ethics – If you’re an eco blogger then your business card can reflect this when you choose to have it made from recycled materials.

Triple Check – Double-check and then triple for spelling errors before sending to the printers. While they may spot an obvious error they won’t know if your phone number is one digit wrong or if your email should be .com instead of .co.uk. 

All in all, your business cards should clearly show you, your website and your brand and make it easy for people to find your website or contact you as a potential client. In my opio